INSIDE - The crowdsourced Instagram apartment block

When the pandemic hit, it became even more difficult for small creative shops like the one I co-owned back then. Înauntru was a love project in which we showcasedour storytelling skills by building an apartment block on Instagram, in a visually stunning way, based on their grid.

Every day, we curated a submitted story, illustrated it, and posted it. This project won the Social Media Mechanics award at Internetics, 2020.

Credits:
Creative Planner: Ioana Zvâc
AD: Serban Leafa / Alina Filipoiu / Alexandra Zegrean
CW: Laura Ionescu